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Google Analytics: Sources, Mediums & Channels

Top 20 AI prompts to understand sources, mediums & channels in Google Analytics

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Understanding Google Analytics: Sources, Mediums & Channels

Understanding these elements is crucial for determining the origins of your website traffic, allowing you to fine-tune your marketing initiatives and boost both visitor numbers and sales. Let’s unpack each component:

  1. Sources: Within the framework of Google Analytics, a source is essentially where your web traffic originates. This could be a search engine like Google, a social media platform such as Facebook, or a referral from another website, like a blog that links back to your site. Being aware of your traffic sources enables you to pinpoint which platforms and websites are most fruitful in driving visitors. This knowledge helps you to concentrate your marketing efforts on the most impactful platforms.

  2. Mediums: A medium refers to the overarching category of a traffic source. Typical mediums encompass organic search (traffic originating from search engines), referral (traffic from other websites), social (traffic from social media), email (traffic from email campaigns), and paid search (traffic via paid advertisements on search engines). Grasping how various mediums perform allows you to allocate your marketing resources judiciously, directing investments toward the mediums that deliver the best outcomes.

  3. Channels: These are aggregated clusters of traffic sources and mediums, offering a more holistic perspective on your marketing activities. For example, you might observe that your organic channels consistently outperform your paid channels. In such cases, you’d likely want to channel more resources into bolstering your organic reach, which could include organic search rankings and unpaid social media engagement. By scrutinising the broader landscape (channels), you achieve a more comprehensive understanding of your total marketing efficacy, highlighting areas ripe for optimisation.

If any of this seemed perplexing, fret not. The intricacies of these metrics will become increasingly clearer as you continue to engage with the data.

Top 20 AI prompts for source, medium & channel analysis

Simply type these prompts into the search bar within your Google Analytics to view the results of your website’s locational performance.

  1. What are the top-performing sources of traffic to my website?
  2. Which medium (organic, referral, social, etc.) drives the highest quality traffic to my site?
  3. How does direct traffic compare to other traffic sources in terms of
    engagement and conversions?
  4. Which social media channels drive the most traffic to my website?
  5. How do email marketing campaigns contribute to overall website
    traffic?
  6. Which referral sources generate the highest conversion rates?
  7. How does organic search traffic perform in terms of user
    engagement and conversions?
  8. Which paid advertising channels deliver the highest conversions?
  9. How does traffic from different devices (mobile, desktop, tablet)
    vary across channels?
  10. What is the overall trend in traffic growth for each channel over the
    past year?
  11. How does the bounce rate differ among various traffic sources?
  12. What is the average session duration for users coming from each
    traffic source?
  13. Which channels have the highest percentage of new users?
  14. What is the conversion rate for each traffic source?
  15. What is the overall revenue contribution of each traffic source?
  16. Which traffic sources have the highest user retention rates?
  17. How does the customer lifetime value (LTV) vary across different
    traffic sources?
  18. How does the bounce rate differ across various traffic sources,
    mediums, and channels?
  19. How do social media traffic sources compare to other sources in
    terms of engagement and conversions?
  20. How do click-through rates for my PPC campaigns compare across
    different traffic sources?

Ecommerce & service-based businesses are scaling past multiple 6-figures a year because they're leveraging SEO & PPC.

Result: Boosted website conversions by 15% for Alternative Therapy business

We approached Sajo with a pressing challenge – we were struggling to gain online visibility and convert website visitors into customers. Our website was outdated and not optimised for search engines. The primary objectives were to increase our Return on Ad Spend (ROAS) and boost website conversions.

By combining website redesign, SEO, and PPC, Sajo successfully transformed our online presence. The increased ROAS and enhanced website conversions validated the effectiveness of their strategies. Tapping and Truthing is now better positioned to connect with a wider audience and fulfill its mission of promoting holistic wellness.
Cymone Hughes
Founder Tapping & truthing

Result: Full conversion focused rebuilt of landing pages. Successful ongoing SEO & PPC management for Botanical Ecommerce business.

Sajo embraced Butterfly Botanicals’ vision and embarked on a journey to address our website and traffic issues. How quickly things turned around

Our partnership with Sajo exemplifies the power of collaboration, quality, and exceptional service. They have played a pivotal role in Butterfly Botanicals’ journey, ensuring that we’ve been able to take the top spots for our targeted keywords, delivering outstanding results in inbound traffic. 

As we continue, we look forward to further enhancing our success and encouraging everyone seeking Google ads, SEO and web development to explore the incredible work of Sajo.
Minque Airlea
CEO Butterfly Botanicals

Don't just take our word for it..
See our reviews on Google.

Tamsin Mulloy
Tamsin Mulloy
Sajo have been brilliant in setting up my yoga website. I have found them easy and professional to work with. Would highly recommend to anyone.
Dazzle Co
Dazzle Co
Originally used the Sajo guys to create a booking website for my ice cream cart hire company. It was brilliant and we decided to hire them for our marketing and advertising soon after for the wider side of our business. no regrets, highly recommend and thoroughly enjoy working with them. super easy.
BMX Life
BMX Life
The SAJO team have gone above and beyond to meet my needs and the benefits of their work might just have saved my business after one of the worst winters on record in our industry. Our visibility and traffic has seen almost immediate improvements and it's still early days. Great communication and reporting. Always available to answer questions and alter the focus of campaigns etc. Highly Recommended.
Wieke Gumilar
Wieke Gumilar
I can't say enough good things about Sajo Digital. Their SEO and PPC services have genuinely made a huge difference for my business. Before working with them, my website's SEO was struggling, and PPC campaigns were not performing well. Sajo Digital turned it all around. I've seen a noticeable increase in organic traffic, and my website's rankings have improved significantly. Their PPC campaigns are impressive. They've managed to bring in more leads and boost conversions, which is a real game-changer. What I appreciate most is their clear and straightforward communication. They took the time to understand my business's unique needs and provided tailored solutions. The team is responsive and easy to work with. They're not just about quick fixes; they genuinely care about the long-term success of your business. With a proven track record, Sajo Digital is a trustworthy partner in the digital advertising world. They've certainly earned my trust. Thank you, Sajo Digital, for making a real difference in my business's online presence.
Dominique Heidel
Dominique Heidel
Have worked with Sajo Digital for a while now and they are just fantastic. They are so easy to talk to. They got my business and everything I was aiming for. The reporting is great and easy to understand. We highly recommend
Minque Stephens
Minque Stephens
Since working with Sajo Digital I have seen a huge increase in my online sales, I can't thank them enough! The team have been patient, informative and so professional throughout the process, I'm so glad that I found Sajo and I'm looking forward to see how they can continue to help me build my business.

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